MUSIGIRE, S. Market Orientation and Competitive Advantage: Mediating Role of Strategic Ambidexterity. Operations Research Society of Eastern Africa, [S. l.], v. 6, n. 1, p. 190-219, 2016. Disponível em: https://orseajournal.udsm.ac.tz/index.php/orsea/article/view/50. Acesso em: 2 feb. 2023.