Taluka, , E. A. ., and J. J. . Masele. “Understanding Consumers’ Behavioural Intention to Adopt Mobile Payment Services in Rural Tanzania: A Case of Pwani Region”. Operations Research Society of Eastern Africa, vol. 7, no. 1, June 2017, pp. 55-70, https://orseajournal.udsm.ac.tz/index.php/orsea/article/view/59.