Assessment of Tourists Perception and Satisfaction of Tanzania Destination

Abstract

Tourism industry is very much affected with perception the tourists carry with them about a destination. This study aimed at assessing international tourists’ perception of various attributes in Tanzania and examining their general satisfaction with Tanzania destination. It is quantitative in nature and utilized a survey research design. A total of 286 self-administered questionnaires were used in collecting primary data from all tourism circuits in Tanzania. The circuits are the Northern circuit (N), The Southern circuit (S), the Western Circuit (W), Coastal circuit(C) and Zanzibar. Descriptive statistics (Frequencies, Percentages, Means, and Standard Deviations) and inferential statistics (t-test) were conducted to assess tourists’ perception and satisfaction with Tanzania destination on culture, wildlife, landscape, accommodation, restaurants, security and safety, infrastructure and tour guidance. Conclusions and recommendations are drawn from the findings and discussions thereof.